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We are a locally owned, Florida organization, powered by a global brand. We have the discipline, relationships and community focus to understand our market better than anyone. Our customers count on it.

Why Choose Prudential Florida Realty?

PRUDENTIAL International Brand Name Recognition
Exclusive Company-Paid Fine Homes Program
Non-Competing Branch Managers
FREE Online Technology Training
Latest Technology and Support
PRIMA - Comprehensive Internet Marketing Solution
Global Internet Exposure for Listings on over 250 Sites
Company Paid Advertising: Local, National & International
Competitive, Progressive Commission Splits
NO AUTOMATIC COMMISSION LEVEL ROLLBACKS
No Desk Fees & FREE Business Long Distance Calls
401K Plan Availability and Group Health Plan for Associates
Business Opportunities through our Relocation & Referral Department
REO Foreclosure Division
Commercial Division through the ORION Network
In-House Title Company
In-House Mortgage Company
In-House Insurance Company
Preferred Vendor Relationships
Benefits and Discounts for Sales Associates
Charter Member of RREIN
Supports RISMedia’s Top 5 in Real Estate Network

Collaborating Broker vs. Competing Broker

Non-Competing Brokers = They do not list or sell property or compete with our agents in any way
Our Brokers are there to support the growth of YOUR business!
All branch offices are integrated and welcome all Prudential Florida Realty Sales Associates across all locations throughout Florida
Positive work environment

Technology for PRIMA Agents

Customizable and optimized website
Realtor.com Showcase Listing Enhancement Package Included
Built-In Lead management & drip marketing campaigns
Back-office ability to track customer activity and follow up
Unlimited virtual tour software & flyer templates
Integrated Mobile Website and Technology

Prudential Real Estate

Global brand with 98% name recognition
The only real estate company that has consistently been owned by the same fortune 100 company for over 20 years
The largest real estate owned Relocation Company in the world
Service 80% of the relocation for governmental agencies
Service a large majority of the relocation of fortune 500 companies
Award-winning Relocation Department On-Site
Prudential Real Estate and Relocation Services Tools (e-cards, on-line seller advantage, training, marketing)
National web-positioning and advertising
National Training and Education Department through the Learn Center and Prudential University
Fine Homes, Resort Homes Marketing Divisions and Programs